My Values & Coaching Style
Hi, I’m Amy, founder of Elevate Life Coaching.
I’ve always been driven by a strong interest in understanding people, solving complex challenges, and supporting others to reach their full potential.
My coaching style combines empathy and compassion with honesty, clarity, and practical thinking. I focus on building strong, trusting relationships and helping clients create meaningful, lasting change.
I believe that with the right support, positive change is always possible.
Educational Background & Career History
My interest in understanding and supporting others began with A-level Psychology and continued throughout my degree in Psychology.
I then spent 20 years in business roles, primarily in the TV production and tech sectors at the BBC. I started in Production Finance, supporting music and comedy programmes, before moving into Business Operations within the Product and Technology division.
Over more than a decade, I worked closely with directors and leadership teams on some of the BBC’s most well-known apps, including iPlayer, Sounds, News, and Sport, gaining experience in product development, team leadership, and strategic decision-making.
Leadership Experience
Throughout the last 10 years of my corporate career, I led Business Management & Administration teams, helping to develop others. This really suited me and I thrived on leading people with authenticity and empathy.
Why I Became a Coach
Coaching felt like a natural next step. I wanted to focus more directly on supporting people and draw on my background in Psychology. I was also eager to bring together the insights I’d gained from years of experience in business, leadership, relationships, and parenting to help others navigate their own challenges and achieve their goals.
ABOUT ME
Understanding the Challenges
I work with new leaders, women navigating male-dominated industries, busy parents balancing work and home, or anyone feeling stuck or frustrated in their role.
With experience as both a candidate and hiring manager, and having supported organisational restructures, I’ve walked the path and know the challenges of career progression and workplace change.
Experiencing coaching myself was a turning point in my life - I know the impact it can have and feel passionate about helping others achieve the same breakthroughs.
How I Like to Work
My aim is to help you grow and come away with a clear outcome and tangible next steps, whilst also knowing yourself much better.
The approach I take is supportive, transparent and collaborative in order to unlock the change and development you are looking for.
Coaching Credentials
My training and qualification was undertaken with Animas Centre for Coaching, a triple accredited provider based in the UK. Their diploma is endorsed by the International Coach Federation, the European Mentoring & Coaching Council (EMCC) and the Association for Coaching and is recognised across the world for its rigour and standards.
I am a member of EMCC and accredited at Senior Practitioner level.
MY COACHING METHOD
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Focus
It all starts by learning how to focus on what you want.
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Reflect
Next, you’ll reflect on what may be blocking you, and learn how to overcome these obstacles.
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Refine
The last step? We learn how to continually refine what we’ve learned and put next steps into place. Think of this as your new beginning.
QUESTIONS? LET’S CHAT!
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